What is marketing on Facebook all about? What sort of opportunities are available there? What can one expect to gain once a campaign is complete? The truth is that the sky is the limit, and only your knowledge will hold you back. Read this article to learn all you can before you begin.
Decide why you want to have a Facebook page. As with other kinds of marketing to maximize the returns for the business, you must understand why you’re marketing in the fist place. You also need to define your marketing goals and create a corresponding marketing strategy. You must create your Facebook page with your marketing strategy in mind.
Look at Facebook as a great way to post content. Facebook is not only about socializing; it’s a major source of content. Realize this. Create good blog posts, and promote them across the web so you drive traffic to your Facebook site. You’ll find that Facebook tends to drive a lot of traffic!
Try using custom tabs on your Facebook page. When you first create your business Facebook page, you’ll have general tabs like the Wall and Info tabs. Try extending your capabilities by creating your own custom tabs. Some businesses have tabs that contain links to various kinds of content like products, newsletters, and ongoing contests.
Connect your Twitter account to your Facebook page. This will help you streamline your posts to both social media accounts. When you post on Twitter, your post is also posted simultaneously on your Facebook page as well. This saves you the time and effort of signing onto both sites to make one post.
Keep the purpose of the Facebook page in mind as you begin your marketing efforts. Don’t just use a Facebook page because everyone else is doing it. Do you use your page to stay in touch with customers? Or, is the point to help them communicate in your direction? Using Facebook to get your business to make more sales is quite different than using a page just to work with customers that are already buying from you.
Try turning your Facebook fan activity into advertising for your business page. You can use Facebook Sponsored Stories in the Facebook self-serve ad tool to do this. It basically turns the fans’ activities into ads. It lets you promote your business via displaying positive updates from the fans that mention your business or promoting news feed stories about fans that “Like” your page.
You should try posting professional photos on your Facebook page. These are a great way to show off your business. If you decide to post personal photos, be sure they aren’t offensive in any way, and be sure and take those photos with a high quality camera.
When your campaigns are failing, you may question what went wrong, but it’s often a lack of education which holds you back. Thankfully, you read this article and now have a thorough understanding of how to market correctly on Facebook. This means that your next campaign should be a profitable one.
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