Facebook Marketing And You: Tips And Techniques

There is no denying the tremendous popularity of Facebook. Millions join daily, and there are millions already on there. This means big marketing opportunity, and as a business, you need to understand how to go about it. This article shows you how it’s done.

Consider surfing Facebook as your company instead of yourself. When you’re on your page, you have the opportunity to check out Facebook as the page itself. Do this and like pages which you think have a similar fan base, and then comment on those pages as well to get your name out to an expanded audience.

TIP! Marketing through the use of Facebook tabs is an easy and efficient way to get the word out. Why not create a “Promotions” tab and highlight items you have on sale, coupons you’ve made available or even contests you’re running.

Your Facebook page needs to contain information that your audience is not able to get anywhere else. If they feel like they are reading old content, it will not give them the incentive to return. Make sure that you offer exclusive content that is only available for people that have subscribed to your page.

Post something every day on your Facebook page. Probably the single most effective way to boost your Facebook marketing is to be an active participant on Facebook. That means writing new posts, sharing new ideas, and passing on interesting things from around the web. The more active you are, the more opportunity there is for people to see your page.

TIP! Connect your Twitter account to your Facebook page. This will help you streamline your posts to both social media accounts.

Have a discount or a freebie on your Facebook page is a great way to increase followers. People love freebies. Offering a freebie or other discount will encourage your followers to share the offer. When people share your offer, you are exposing your business to additional customers that may not have heard of you.

Make custom tabs on your Facebook page. You will automatically have a few tabs set up for you when you first create your page, but it is possible to get creative and add in a few of your own. For instance, think about including a tab that has links to information that you find valuable.

TIP! Try using Facebook ads. Paid ads via Facebook can help your business because they let you target your audience in various ways.

Your business probably doesn’t really require a Facebook page if you only deal with customers occasionally, such as selling a car or a house. This is because customers are random so they likely will not follow daily posts. Invest in ads targeted for Facebook instead.

Always respond to people when they make a post to your Facebook wall. They’re taking the time to contact you, so the least you can do is reply. Consider posts on Facebook the way you’d think of a phone call: respond and answer all the questions you can.

TIP! Use photos in every Facebook update that you do. People love looking at photos on Facebook.

Facebook isn’t necessarily the best choice for all companies. Facebook is very popular, but other sites may appeal to other demographics. Try researching your target market to learn about the social networks they are using the most before starting your campaign.

As this article said before, Facebook is a great place to go if you want a business to do well. This article sets the platform for your success with Facebook marketing. Don’t delay; get on Facebook to begin your marketing campaign right now!

 

 

 

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Joseph Montes

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Joseph Montes - Social Media Marketing, Mentor and Coach http://workwithmontes.com

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One comment on “Facebook Marketing And You: Tips And Techniques

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